If you are asking how to get my business on ChatGPT, the answer is: let OpenAI's search crawler, OAI-SearchBot, reach your site, make sure your host does not block it, then keep your business facts clear and consistent on your site, in Bing and on your Google Business Profile. If you would rather have it done for you, Goldie Agency handles the full setup, from crawler access to the pages and links that give ChatGPT something to cite.
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There is no sign-up form. OpenAI's help center does not document any way to submit a business to ChatGPT. What it does document is a crawler rule and an IP rule. Everything else on this page is about making your business easy to find, read and trust once that crawler arrives.
Want us to check your setup first? Claim your free SEO strategy session and we will look at your robots.txt, your Bing index and your listings with you. If you want to learn this yourself, the AI Profit Boardroom is where we teach AI SEO and share the systems we use.
What OpenAI says about getting into ChatGPT search
OpenAI's help article on searching the web with ChatGPT has a short section on websites. It says ChatGPT ranks search results using multiple factors meant to help people find relevant, reliable information, and that placement is not guaranteed. To make a site eligible, OpenAI says to allow OAI-SearchBot to crawl it and to confirm that your website host or CDN allows traffic from OpenAI's published searchbot IP addresses.
That is the whole official process. Two more points from the same page matter:
- ChatGPT search sometimes partners with other search providers. It rewrites your customer's question into targeted queries and sends them to those providers. OpenAI lists Microsoft's privacy statement among them.
- ChatGPT may use an approximate location from the user's IP address and may share location with trusted third-party providers for local information, such as nearby business listings.
So a business that shows up well depends on three things: OpenAI's own crawler, the wider search index, and accurate local listings.
The OpenAI crawlers and what each one controls
OpenAI runs more than one bot. Each one has its own robots.txt setting, and OpenAI says the settings are independent. Mixing them up is the most common reason a business is missing.
| Crawler | What OpenAI uses it for | If you block it | Our setting for a business site |
|---|---|---|---|
| OAI-SearchBot | Surfacing websites in ChatGPT's search features | Your site will not be shown in ChatGPT search answers, though it can still appear as a navigational link | Allow |
| GPTBot | Crawling content that may be used to train OpenAI's foundation models | Your content is flagged as not for model training | Your choice. It is a separate setting from search |
| ChatGPT-User | User-initiated actions, such as visiting a page a user asked about | OpenAI says robots.txt rules may not apply, and this bot is not used to decide what appears in search | Leave open |
OpenAI publishes IP lists for each bot. The searchbot list lives at openai.com/searchbot.json. OpenAI also says it can take about 24 hours after a robots.txt change for its systems to adjust.
Not sure which bots your site blocks today? Claim your free SEO strategy session and bring your domain.
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How to get my business on ChatGPT in six steps
Each step below is based on OpenAI, Microsoft or Google documentation.
Step 1: Allow OAI-SearchBot in robots.txt
Open yoursite.com/robots.txt. Look for any line that blocks OAI-SearchBot, or a blanket rule that blocks every bot. If you want ChatGPT search to show your pages, add a group for it: a line reading User-agent: OAI-SearchBot, followed by Allow: /. Save, then wait about a day for OpenAI to pick it up.
Step 2: Check your firewall and CDN
Robots.txt is not the only gate. Many hosts and CDNs block unknown bots by default. OpenAI's help page tells you to confirm your host allows traffic from its published searchbot IPs. Ask your host, or check your bot-protection rules, and allowlist the ranges in searchbot.json.
Step 3: Get your site clean in Bing
ChatGPT search sometimes partners with other providers, and Microsoft is on OpenAI's list. Bing's own Webmaster Guidelines cover Bing search, Copilot and grounding results. They ask for an XML sitemap with canonical URLs only, IndexNow pings when pages are added, updated or removed, crawlable internal links, and no rule blocking Bingbot. Set up Bing Webmaster Tools, submit the sitemap and turn on IndexNow if your CMS supports it.
Step 4: Make your Google Business Profile accurate
OpenAI does not say ChatGPT reads Google Business Profile. Google does say that keeping your Business Profile up to date is a best practice for its own AI features. Google's profile guidelines ask for your real-world business name with no extra keywords, a precise address or service area, the fewest categories that describe your core business, regular customer-facing hours and a phone number that reaches that location. One profile per business. Clean listings keep your name, address and phone consistent everywhere.
Step 5: Put your business facts on your own pages
Bing's guidelines say pages are more likely to be picked for grounding and citations when the facts are explicit and visible on the page itself. They also ask you to name people, organizations, products and locations clearly and consistently, and to focus each URL on a single topic. In practice:
- One page per service, with the service and city in the title and first paragraph.
- An about page that states who you are, what you do and where you work, in plain sentences.
- Prices, hours and service areas written in text, not only in images.
- The same business name, written the same way, on every page and listing.
Step 6: Test, then keep it fresh
Ask ChatGPT the questions your customers ask, with search on. Check the Sources panel to see which pages it cites. Look for chatgpt.com in your analytics referral reports. Then update pages when facts change and ping IndexNow, so outdated details do not get cited.
This is a lot of checking. We run most of it with the free Agent OS we use to automate SEO tasks. If you would rather hand it off, book a free SEO strategy session and we will map the fixes with you.
📺 Watch: ChatGPT and Google AI Run Hidden Searches. Here’s How to Rank for All of Them
Why businesses still do not show up
Once access is fixed, the gap is usually content and trust. Bing's guidelines list things that reduce visibility and grounding eligibility: thin or ad-heavy pages, duplicate URLs, keyword stuffing, content hidden behind client-side rendering, and attempts to manipulate language models with injected instructions. Bing is also direct that SEO does not guarantee rankings and GEO does not guarantee citations.
That matches what we see. The businesses that get named have clear pages, consistent listings and mentions on other relevant sites. Our deeper guide on how to rank in ChatGPT covers the content and citation side. For the wider service, see our ChatGPT SEO agency page, and if you want a quick health check, start with a free AEO audit.
Why Goldie Agency for ChatGPT visibility
Julian Goldie has more than 10 years in SEO, over 428K YouTube subscribers on @JulianGoldieSEO, and wrote the best-selling Amazon book Link Building Mastery. Goldie Agency reports a 100% Job Success Score on Upwork, with 240+ clients and 200+ five-star reviews. The agency's site lists link building through manual outreach with no PBNs, site audits and AI automation.
We also test what we sell. Julian's Search Console data for aiprofitboardroom.com shows 328 clicks a month in October 2025 and 22,443 clicks a month in October 2026. The phrase "best AI SEO community" reached number one on Google on its first day, 22 September 2026. We compare the AI models behind this work at Goldie Bench, where we test AI models.
Verdict
Getting your business on ChatGPT starts with two documented steps: allow OAI-SearchBot and let OpenAI's IPs through your host. After that, a clean Bing index, an accurate Google Business Profile and clear, fact-first pages give ChatGPT a reason to cite you. Nobody can promise placement, and OpenAI says so itself. If you want this set up properly, claim your free SEO strategy session with Goldie Agency.
FAQ
Is there a form to submit my business to ChatGPT?
Not one that OpenAI documents. Its help center says to allow OAI-SearchBot and to make sure your host allows OpenAI's searchbot IP addresses.
How long after I change robots.txt will ChatGPT see my site?
OpenAI says it can take about 24 hours for its systems to adjust after a robots.txt update. Being crawled is not the same as being cited, so give your pages time and keep improving them.
If I block GPTBot, will my business disappear from ChatGPT search?
OpenAI says each bot setting is independent. GPTBot is about model training. OAI-SearchBot is the one that controls search answers. You can block one and allow the other.
Does a Google Business Profile help with ChatGPT?
OpenAI does not say it uses Google Business Profile. It does say ChatGPT may use third-party providers for local information such as business listings. An accurate profile keeps your details consistent everywhere, and Google lists it as a best practice for its own AI features.
Free resources and next step
Grab our free 200+ AI SEO prompts to write fact-first service pages faster. Want the link side too? Get the free link building book Link Building Mastery.
To learn the full system with other business owners, join the AI Profit Boardroom. To get it done for you, book a free SEO strategy session or pick a time on our calendar, or go straight to claim your free SEO strategy session. That is how to get my business on ChatGPT, done properly.
