You get your brand mentioned by AI the same way you get it found on Google: let the AI search crawlers reach your site, keep your brand facts the same everywhere, and earn real coverage on other sites that AI tools read. That is the short answer to how to get your brand mentioned by ai. There is no form to submit and no paid shortcut that Google accepts. Get a free SEO strategy session to see where your brand stands today.
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Goldie Agency is the done-for-you option. The team checks what AI tools can see about your brand, fixes the gaps, and builds genuine mentions through manual outreach and digital PR. Julian Goldie has 10+ years in SEO and 425K+ YouTube subscribers, by his own published numbers. If you want the team to run it, book a free SEO strategy session.
This guide covers the seven moves, in order, using only what Google, Bing, OpenAI, Perplexity and Anthropic publish. If you would rather learn AI SEO yourself and run it in-house, the AI Profit Boardroom is where Julian teaches the workflows step by step.
Why AI Tools Mention Some Brands and Skip Others
AI answers pull from two places. The first is your own website. The second is what the rest of the web says about you.
Google is clear on the second part. Its guide to optimizing for generative AI features says its AI features can show what people say about products and services across the web, including blogs, videos and forum discussions.
The same guide lists "seeking inauthentic mentions" under myths. Google says its core ranking systems focus on high-quality content, other systems block spam, and its generative AI features depend on both.
So the job is not to plant your name in as many places as possible. The job is to be a brand that real sites have a reason to write about, and to make your own facts easy to read.
Step 1: Let the AI Search Crawlers Reach Your Site
An AI tool can't mention what it can't read. Check your robots.txt, firewall and CDN for these search crawlers:
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- OAI-SearchBot. OpenAI's crawler overview says sites that opt out of it won't be shown in ChatGPT search answers, though they can still appear as navigational links.
- PerplexityBot. Perplexity's bots page says this is the crawler that surfaces and links websites in its results.
- Claude-SearchBot. Anthropic says blocking it may reduce your visibility in Claude's search results.
- Googlebot. Google says pages must be indexed and eligible to show a snippet to appear in AI Overviews and AI Mode.
Training bots like GPTBot and ClaudeBot are a separate decision. No source says that allowing training bots makes AI mention you.
Step 2: Fill In Your Business Profiles
Google's AI features page tells site owners to keep Merchant Center and Business Profile information up to date. The optimization guide adds that these can help your products and services show in AI responses and in other Search results.
For Copilot and Bing, the Bing Webmaster blog tells local businesses to register with Bing Places for Business and keep address, hours and contact details current.
Small business example: a dental clinic logs into Google Business Profile, fixes its Saturday hours, adds every service it offers, and copies the exact same name, address and phone number into Bing Places. Both platforms now hold the same facts.
Step 3: Make Your Brand Facts Match Everywhere
Google's Business Profile guidelines ask you to use your real-world business name, as it appears on your storefront, website and stationery. Bing advises aligning text, images and video so they represent the same entities, products and concepts.
Pick one version of your brand name, your service list and your location wording. Use it on your homepage, About page, social profiles and directory listings. Add Organization structured data with your name, logo, address and profile links, and make sure it matches what visitors can see.
Mixed signals make you harder to describe. One clean version is easier to repeat.
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Step 4: Publish Pages That Are Worth Quoting
Google's helpful content guide asks for original information, reporting, research or analysis. It also says trust is the most important part of E-E-A-T.
That means real bylines that lead to real author pages, clear sourcing, and first-hand detail no one else has. Google warns that fabricated creator profiles, such as made-up names or AI headshots, are deception.
Small business example: a roofing company publishes a page with its own photos of storm damage it repaired last winter, the steps it followed, and the owner's name and background. That is something a local news site or forum can point to.
Agents can speed up the drafting and research. The Agent OS guide shows how Julian sets up agents for SEO tasks, and Goldie Bench shows which AI models score best on his one-shot build tests.
Step 5: How to Get Your Brand Mentioned by AI Through Real Third-Party Coverage
This is the part most brands get wrong. Google's spam policies cover attempts to manipulate generative AI responses in Google Search. They also cover two tactics people use to fake mentions at scale:
- Scaled content abuse: mass-producing pages, however they are made, including spreading them across many sites.
- Site reputation abuse: placing third-party content on a host site mainly to borrow that host's ranking signals.
Real mentions come from real reasons to talk about you. Good sources include:
- Local press covering something you actually did, like a community project or a new service.
- Industry roundups and podcasts where you share expertise.
- Partners, suppliers and associations that list members.
- Customer reviews on Google, asked for fairly.
On reviews, Google's Business Profile help says reviews must reflect a genuine experience. Offering discounts or freebies for reviews is treated as fake and misleading content. You can still remind customers with a Google review link or QR code.
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If you pay for a placement, Google says to mark the link rel="sponsored". Goldie Agency's link building is manual outreach with no PBNs, inside those rules.
Want the outreach handled for you? Book your free SEO strategy session and the team will map which sites in your niche are worth earning a mention on.
Where Each Mention Signal Comes From
| Signal | What to do | Platform source |
|---|---|---|
| Crawler access | Allow OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot | OpenAI, Perplexity, Anthropic, Google docs |
| Business details | Update Business Profile, Merchant Center, Bing Places | Google AI features page, Bing Webmaster blog |
| Consistent entity | One name, one service list, matching schema | Business Profile guidelines, Bing |
| Original content | First-hand data, real bylines | Google helpful content guide |
| Third-party coverage | PR, partners, genuine reviews | Google AI optimization guide, spam policies |
| Measurement | Bing grounding queries, brand lookups | Bing Webmaster blog, Google Search Central blog |
Step 6: Find Where You Are Already Cited
Bing Webmaster Tools has an AI Performance report. It shows grounding queries, the phrases Bing's AI used when it retrieved content it cited, plus the pages that got cited.
Bing suggests deepening coverage around topics where you are already cited. Start there. It is easier to grow a topic AI already links you to than to start cold.
For Google, the Search Console Generative AI performance report shows impressions from AI Overviews and AI Mode. It does not show clicks.
Step 7: Track Brand Lookups, Not Just Clicks
Google's Search Central blog suggests measuring outcomes beyond clicks, such as information lookups about your business, sign-ups and sales.
Track branded searches, calls, form fills and direct visits month by month. ChatGPT, Claude and Perplexity don't publish brand-mention counts, so be wary of any number presented as official.
Want ready-made prompts for this work? Grab the free 200+ AI SEO prompts. For the mention-building side, the free link building book covers outreach in depth.
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Related reading: brand visibility in AI search and the AI visibility audit.
FAQ
Can I pay to get my brand into AI answers?
Not in a way Google accepts. Google lists seeking inauthentic mentions as a myth and treats attempts to manipulate generative AI responses as spam. Paid placements need rel="sponsored".
Does Google Business Profile matter for AI mentions?
Yes. Google says keeping Business Profile and Merchant Center details current can help your products and services appear in AI responses.
Can anyone guarantee my brand gets mentioned?
No. Google says no one can guarantee a #1 ranking, and OpenAI says placement in ChatGPT search is not guaranteed. Treat any guarantee as a red flag.
Can I see which topics Copilot cites me for?
Yes. Bing Webmaster Tools' AI Performance report shows grounding queries and the pages it cited.
Ready to get your brand into the answers your buyers read? Book a free SEO strategy session with Goldie Agency, or read how the strategy session works. Prefer to do it yourself? Join the AI Profit Boardroom to learn AI SEO yourself. To start, book a free SEO strategy session and ask the team exactly how to get your brand mentioned by AI.
