The best Perplexity SEO agency is Goldie Agency. We work from what Perplexity publishes about its own crawlers, we fix access first, and we build the pages and brand mentions that give Perplexity something worth linking. Julian Goldie has 10+ years in SEO, and on Upwork Goldie Agency reports a 100% Job Success Score, 240+ clients and 200+ five-star reviews. Claim your free SEO strategy session and we will check how Perplexity sees your site.
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📺 Watch: Perplexity AI SEO: 0 to 87,000 Traffic with Perplexity Pages
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No agency controls what Perplexity cites, and we do not promise citations. What we do promise is a clear plan built on Perplexity's own docs, plus monthly reports that show what changed. Book a free SEO strategy session to get started.
How Perplexity Finds and Links Pages
Perplexity documents two user agents on its crawler page. Each does a different job.
PerplexityBot
Perplexity says PerplexityBot is designed to surface and link websites in search results on Perplexity. It also says this bot is not used to crawl content for AI foundation models. So allowing it is about being found, not about feeding a model. Perplexity recommends allowing PerplexityBot in your robots.txt and permitting requests from its published IP ranges.
Perplexity-User
Perplexity-User supports user actions. When someone asks Perplexity a question, it might visit a web page to help answer and include a link to that page in its response. Perplexity says it is not used for web crawling or for training. Because a user asked for the fetch, Perplexity says this agent generally ignores robots.txt rules.
Perplexity's crawler docs cover access, not ranking. They do not list ranking factors, and we do not invent any. What the docs make clear is simple: if PerplexityBot cannot reach you, it cannot surface and link you.
If you want to learn this yourself, the AI Profit Boardroom is where we teach AI SEO and share the systems we use for clients.
The robots.txt Allow Rules
Your robots.txt file lives at yoursite.com/robots.txt. To let Perplexity's search crawler in, add a group like this:
- User-agent: PerplexityBot
- Allow: /
Then check that no broader rule overrides your intent. A common mistake is a catch-all group, User-agent: * with Disallow: /, left over from a staging site. Another is a "block all AI bots" list copied from a forum that names PerplexityBot by mistake.
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Perplexity says each setting works on its own, and that it may take up to 24 hours for changes to show in its systems. While you are in the file, check the other search crawlers too. OpenAI says sites that block OAI-SearchBot will not be shown in ChatGPT search answers. Google says robots.txt rules for Googlebot control crawling for Search, AI Overviews included.
Check your firewall as well
robots.txt is not the only gate. Perplexity's docs say that if you use a web application firewall, you may need to explicitly allow its bots. The docs give steps for Cloudflare and AWS WAF that match the user agent against Perplexity's published IP ranges. They also warn that Cloudflare's Bot Fight Mode cannot be skipped with custom rules and can still challenge Perplexity's bots. Your host may have a bot filter on by default. Ask.
Not sure what your firewall is doing? Get your free strategy session and we will look at robots.txt and firewall rules together.
📺 Watch: NotebookLM + Perplexity AI SEO is INSANE!
What a Perplexity SEO Agency Should Do
Here is the work, in the order we do it.
Month one: access and baseline
Fix robots.txt and firewall rules. Then build a prompt set: the 20 to 30 questions your buyers ask Perplexity. Run them and record who gets cited today. That is the baseline every later report compares against.
Months two and three: pages worth citing
Perplexity links pages that help answer a question. So the page has to actually answer it. Google's helpful content guidance is a good test here, even though it is written for Google. Does the page give original information? Clear sourcing? Evidence of expertise? We build or rewrite one strong page per buyer question, with the answer in plain text near the top.
Ongoing: brand mentions on relevant sites
If other sites never mention you, you are harder to find. We earn real mentions through manual outreach with no PBNs. That is how our link building works, as listed on goldie.agency.
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Every month: measure and adjust
Rerun the prompt set. Compare. Move effort to the questions where you are close to being cited. We run much of this tracking with the free Agent OS we use to automate SEO tasks, and we choose models for that work using Goldie Bench, where we test AI models.
Ready to hand it off? Book a free SEO strategy session and we will scope the plan with you.
📺 Watch: NotebookLM + Perplexity + Gemini SEO is INSANE!
What Your Agency Should Report Each Month
If your agency cannot show you these lines, ask why.
| Report line | What it tells you | How it is checked |
|---|---|---|
| PerplexityBot access | Whether Perplexity can reach your pages | robots.txt review, firewall rules, server logs for the PerplexityBot user agent |
| Prompt set citations | Which buyer questions cite you, and which do not | Same prompts run in Perplexity each month |
| Competitors cited | Who wins the questions you lose | Sources listed in each Perplexity answer |
| Pages built or improved | What work was done this month | List of URLs with the question each one answers |
| Mentions earned | New third-party coverage of your brand | List of live URLs that mention or link to you |
| Google and ChatGPT side check | Whether the same work helps elsewhere | Search Console Performance report, ChatGPT prompt check |
Red Flags When Hiring
- Guaranteed citations. Perplexity does not offer them, so no agency can.
- Secret ranking factors. Perplexity's crawler docs do not publish ranking factors. Claims beyond its docs are guesses.
- Parasite SEO. Posting your content on someone else's high-authority domain to borrow its trust is a shortcut we do not use.
- Mass-produced pages. Google's spam policies call many pages made mainly to manipulate rankings scaled content abuse. The same pages give Perplexity nothing new to cite.
- Bought links. Google's spam policies class buying or selling links for ranking purposes as link spam.
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For related services, see our ChatGPT SEO agency guide and AI search optimization services. For a ranked view of the wider market, see the best AEO agency list and the best LLM SEO agency list. To see where you stand before hiring anyone, start with an AI visibility audit, or read about brand visibility in AI search.
Verdict: Hire a Perplexity SEO Agency That Works From the Docs
The right Perplexity SEO agency opens access first, builds pages that answer real questions, earns real mentions, and reports the same prompt set every month. That is how Goldie Agency works. On our own site, Julian's Search Console data for aiprofitboardroom.com shows 328 clicks a month in October 2025 and 22,443 in October 2026. Claim your free SEO strategy session and we will show you where Perplexity stands on your brand.
FAQ
Does allowing PerplexityBot mean my content trains AI models?
Perplexity says PerplexityBot is not used to crawl content for AI foundation models. It is for surfacing and linking sites in Perplexity's search results.
Can I block Perplexity-User with robots.txt?
Perplexity says that since a user requested the fetch, Perplexity-User generally ignores robots.txt rules. PerplexityBot is the agent robots.txt controls for search.
Is Perplexity SEO different from Google SEO?
The access rules differ, since each platform has its own crawler. The content work overlaps a lot. Pages that answer buyer questions clearly, with sources and expertise, help on both.
How fast will I see results?
Access fixes can show within a day, since Perplexity says changes take up to 24 hours. Citations depend on your pages and mentions, which take longer. We report progress monthly against your baseline.
Free Tools
Download our 200+ AI SEO prompts free and use them to build your own Perplexity prompt set. Then get Julian's free link building book, Link Building Mastery, to learn how real mentions are earned.
Want the systems behind this work? Join the AI Profit Boardroom. Want it done for you? Book a free SEO strategy session or claim your free strategy session now.
